This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.

Mike Clayton is a best-selling author and trainer, and a regular speaker about personal effectiveness, project management and effective communication. After a PhD and a spell in academic research, Mike spent the first part of his professional career managing projects and integrating complex change for clients working at international consulting firm Deloitte. During that time he learned that success is largely down to four things: intelligent persistence, following a sound process, a well-selected set of tools and techniques, and the support of your stakeholders. Mike has spent much of the last twenty years developing and honing his tools for engaging and influencing people.

He spent a large amount of the second part of his career training people in just this, alongside other management, leadership, and personal effectiveness topics. Between 2002 and 2008, he founded two training businesses and continues to provide tailored training for selected clients. Nothing teaches the importance ofThe Influence Agenda like building and running a business.

Now in the third stage of his professional career, Mike spends most of his time writing, and speaking at seminars and conferences. Now a best-selling author,The Influence Agenda is Mike's twelfth book to be published. He lives in Hampshire, England, with his wife and daughter. Mike's website is www.mikeclayton.co.uk

1. The Process is Trivial: The Implementation is Not 2. Who are your Stakeholders? 3. More than Just Power: Analysing your Stakeholders 4. What are you Doing? Crafting your Message 5. Gentle Persuasion: Soft Power 6. Hidden Persuasion: Behavioural Economics 7. A Dozen Reasons why you're Wrong: Handling Resistance 8. Your Influence Agenda: Campaign Planning 9. Making it Work: Campaign Management 10. Closing Words