InhaltsangabeIntroduction: The Dynamic Challenges for Theory and Practice. PART I: UNDERSTANDING ADVANTAGES IN A CHANGING COMPETITIVE ENVIRONMENT. Chapter 1. Assessing Competitive Arenas: Who Are Your Competitors? (G. Day). Chapter 2. Maintaining Competitive Edge: Creating and Sustaining Advantages in Dynamic Competitive Environments (G. Day). Chapter 3. Integrating Policy Trends into Dynamic Advantage (E. Bailey). Chapter 4. Technology-Driven Environmental Shifts and the Sustainable Competitive Disadvantage of Previously Dominant Companies (E. Clemons). PART II: ANTICIPATING COMPETITORS' ACTIONS. Chapter 5. Game Theory and Competitive Strategy (T. Ho & K. Weigelt). Chapter 6. Behavioral Theory and Naïve Strategic Reasoning (R. Meyer & D. Banks). Chapter 7. Coevolution: Toward a Third Frame for Analyzing Competitive Decision Making (E. Johnson & J. Russo). Chapter 8. Anticipating Reactions: Factors That Shape Competitor Responses (S. Venkataraman, et al.). Chapter 9. Understanding Competitive Relationships (J. Raju & A. Roy). PART III: FORMULATING DYNAMIC COMPETITIVE STRATEGIES. Chapter 10. Creative Strategies for Responding to Competitive Actions (H. Gatignon & D. Reibstein). Chapter 11. Preemptive Strategies (J. Wind). Chapter 12. Signaling to Competitors (O. Heil et al.). Chapter 13. Commitment: How Narrowing Options Can Improve Competitive Positions (L. Thomas). Chapter 14. Antitrust Constraints to Competitive Strategy (D. Yao). PART IV: CHOOSING AMONG ALTERNATIVE COMPETITIVE STRATEGIES. Chapter 15. Using Conjoint Analysis to View Competitive Interaction through the Customer's Eyes (P. Green & A. Krieger). Chapter 16. The Competitive Dynamics of Capabilities: Developing Strategic Assets for Multiple Futures (P. Schoemaker & R. Amit). Chapter 17. Putting the Lesson Before the Test: Using Simulation to Analyze and Develop Competitive Strategies (D. Reibstein & M. Chussil). Notes. Index.

GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy. DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is a leading scholar in the field of competitive marketing strategy. ROBERT E. GUNTHER was the coordinating writer for Wharton on Managing Emerging Technologies and Wharton on Dynamic Competitive Strategy.