Praise for Real You Incorporated "What I admire about Kaira is her can-do attitude. She knows what it''s like to be in a man''s world, but still accomplish things her way. She''s the real thing, and after reading this book, you''ll feel more confident of being your real you too. Go for it." --Keith Ferrazzi, bestselling author of Never Eat Alone "Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporated shows you how to create your own unique and wonderful brand. The secret is building it around the real you!" --Barbara Corcoran, founder of the Corcoran Group and author of If You Don''t Have Big Breasts, Put Ribbons on Your Pigtails "Really simple and really smart rules for all women. Follow them, and you''ll build your brand and find real success." --Laura Ries, coauthor of The 22 Immutable Laws of Branding "Real You Incorporated is a courageous undertaking. Kaira Sturdivant Rouda is the kind of author who is uniquely suited for her subject--she is both a successful woman in business and completely unafraid to share her candid insights and advice. I can see this book being a blueprint for many youngfemale entrepreneurs." --Justin McCarthy, Google "Filled with keen insights, practical knowledge, and tactical tools to build your success, Real You Incorporated is a concise, friendly read for women who wantmore than just advice. They want answers, and this should be their first stop." --Delia Passi, author of Winning the Toughest Customer: The Essential Guide to Selling to Women

Kaira Sturdivant Rouda is a nationally recognized branding professional with more than twenty years of experience in marketing, brand building, and entrepreneurship. She is co-owner of Real Living, one of the nation''s fastest-growing real estate firms, where she created and continues to manage the company''s brand and culture. She is also a newspaper columnist, fiction writer, and frequent speaker on the topics of marketing and the power of women in business. She lives in Columbus, Ohio, with her husband, Harley, and their four children.

Leseprobe

Introduction. Section I: Find It Within You. Real Fact 1: It All Starts With You. Life Lesson One: Your future starts now. Life Lesson Two: Learn from your past. Life Lesson Three: Describe yourself in one word. Real Fact 2: Define Your Passions. Life Lesson Four: Find the real people in your life. Life Lesson Five: Don''t go it alone. Life Lesson Six: Follow your instincts. Real Fact 3: Discover Your Brand. Life Lesson Seven: Tell your company story. Life Lesson Eight: Defi ne your brand essence. Life Lesson Nine: Create your vision statement. Section II: The Competitive Advantage. Real Fact 4: Bring Your Passion and Your Brand Together. Life Lesson Ten: The fi ve senses of branding. Life Lesson Eleven: Create a marketing plan. Life Lesson Twelve: Make it tangible. Real Fact 5: Create a Unique and Real Work Environment. Life Lesson Thirteen: Be a creative leader. Life Lesson Fourteen: Express your brand in hiring. Life Lesson Fifteen: Avoid culture vultures. Real Fact 6: Your Personal Brand Is Your Business Brand. Life Lesson Sixteen: Customers know if you''re faking it. Life Lesson Seventeen: Be everywhere she wants you to be. Life Lesson Eighteen: The real world is online. Real Fact 7: Chart Uncharted Waters. Life Lesson Nineteen: Build your business network. Life Lesson Twenty: Change the world for other women. Life Lesson Twenty-One: Capture your charitable passion. Real Fact 8: Creativity Is Unstoppable. Life Lesson Twenty-Two: Don''t get stuck. Life Lesson Twenty-Three: Play. Life Lesson Twenty-four: Share. Acknowledgments. About the Author. Index.